History has shown that some of the greatest innovations have evolved from times of adversity so necessity really is the mother of invention.
As we evolve to face todays challenges, the first, the fastest and the most decisive movers will win so now is the time to drive R&D and new product development.
From the invention of Wrigleys gum during a depression to instant coffee during the war, there are plenty of successful examples throughout time. And not only that, there are numerous examples of successful innovations and pivots developed during challenging times from our own client base.
Over the next few weeks we will be posting some (hopefully) inspirational examples for you to think about with the aim of driving newer, better, more innovative thinking in new product development.
As we say here in Dolmen (and we believe in practicing what we preach), there has never been a better time to innovate, the time is now.
Click below to learn more or contact us for a chat to discuss how we can help.