When design for extreme environments is taken to the limit
The Moocall Heat is the newest product from the innovative bovine IoT company, Moocall. Unlike existing bovine fertility monitoring systems; Moocall Heat is a world first, where the focus of fertility management is on the Bull.
Moocall Heat uses a smart collar fitted to a bull’s neck in conjunction with specially designed ear tags to alert farmers to when a cow is in heat, anywhere in the world. Moocall’s innovation was to harness nature, and the bull’s natural tendency to exhibit an interest in a cow in heat, to develop a radically new approach to fertility management.
It was also a significant design challenge as bulls’ are not known for being fond of wearing man made technology. This was ‘design for extreme environments’ taken to the limit.