--- title: Guinness NitroSurge has the Design Advantage description: Guinness NitroSurge announced as a shortlisted winner at dba Design Effectiveness Awards, confirming the contribution of design to record commercial success. image: https://www.dolmen.ie/hubfs/2022/GUINNESS-Nitrosurge_03%20%281%29.png --- [![sticky-header-logo](https://www.dolmen.ie/hubfs/sticky-header-logo.svg "sticky-header-logo")](https://www-dolmen-ie.sandbox.hs-sites.com/) [![Contact](https://no-cache.hubspot.com/cta/default/2822537/63771b00-f3c8-4196-a096-96592fcd5c32.png)](https://cta-redirect.hubspot.com/cta/redirect/2822537/63771b00-f3c8-4196-a096-96592fcd5c32) ** ** ** [![sticky-header-logo](https://www.dolmen.ie/hubfs/sticky-header-logo.svg "sticky-header-logo")](https://www-dolmen-ie.sandbox.hs-sites.com/) [![Contact](https://no-cache.hubspot.com/cta/default/2822537/63771b00-f3c8-4196-a096-96592fcd5c32.png)](https://cta-redirect.hubspot.com/cta/redirect/2822537/63771b00-f3c8-4196-a096-96592fcd5c32) ** ** ** Search Making ideas work. ** ** [![Contact](https://no-cache.hubspot.com/cta/default/2822537/63771b00-f3c8-4196-a096-96592fcd5c32.png)](https://cta-redirect.hubspot.com/cta/redirect/2822537/63771b00-f3c8-4196-a096-96592fcd5c32) ![](https://www.dolmen.ie/hubfs/DBA_Backdrop_Gold.png) [Product Design](https://www.dolmen.ie/awards-news/tag/product-design) | [FMCG](https://www.dolmen.ie/awards-news/tag/fmcg) | [Awards](https://www.dolmen.ie/awards-news/tag/awards) | [Innovation](https://www.dolmen.ie/awards-news/tag/innovation) | [guinness](https://www.dolmen.ie/awards-news/tag/guinness) | [dba](https://www.dolmen.ie/awards-news/tag/dba) | 1 min read # Guinness NitroSurge has the Design Advantage [![Ian McDevitt](https://app.hubspot.com/settings/avatar/a7c956fc2e518d199ddd4e0eff139922)](https://www.dolmen.ie/awards-news/author/ian-mcdevitt) Written by [Ian McDevitt](https://www.dolmen.ie/awards-news/author/ian-mcdevitt) Apr 11, 2023 10:18:33 AM Dolmen wins Gold at dba Design Effectiveness Awards with Guinness NitroSurge We are delighted to share the news that Guinness NitroSurge has been awarded a Gold award at dba Design Effectiveness Awards, and the only product design winner in the competition. Achieving extraordinary commercial success since launch, Guinness Nitrosurge puts the magic of the iconic Guinness two-part pour into the hands and homes of consumers; we are thrilled that the judging panel of industry experts concluded that our design of the Guinness NitroSurge pouring device has played a substantial contribution to this commercial success.  Guinness NitroSurge follows in the footsteps of a long history of breakthrough innovation in dispense technology, including the invention of smooth draught stout with Michael Ashe's 'Easy Pour' system and the arrival of draught stout into the home with the Guinness in-can widget. Guinness NitroSurge has been hotly acclaimed by consumers as a 'game-changer' for the Guinness at-home experience as it puts the complete pouring experience into the hands and homes of consumers with a compact, reusable pouring device that mounts easily to the top of a special Guinness NitroSurge can. The device deploys tuned ultrasonic waves straight into the pouring liquid to achieve low-power activation of perfectly formed nitrogen bubbles to achieve the beautiful surge and settle that culminates in a smooth creamy domed head. For more information on Dolmen's design difference or to discuss a potential project, contact us at [info@dolmen.ie ](mailto:info@dolmen.ie)or complete the form below. 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