Making ideas work.
work-moocall
INDUSTRIAL / MOOCALL

Helping cows
comooonicate

Fielding success
on the farm

The Moocall is an innovative IoT product that literally allows the cow to text the farmer when it is about to calve, saving sleep, sanity and animal lives. The Moocall, since 2014, has sold in 40 different countries around the world.

PROJECT
SMS CALVING SENSOR
red-dot-2015idi-grand-prix-2010

Proof of principle
to prototype in the field

The Moocall team arrived at our door with a proof of principle prototype in a lunchbox that they had tied to the tail of a cow. Our job was to transform this concept into a product that would work, not only for cows and farmers, but the extreme environment it was going to endure.

moocal-front-large
cow-moocall-high-res-original-resized-left

Discovering insights
in the driving rain

The design of the Moocall was significantly influenced by the design discovery stage. Rapid learning methods were implemented on site on the farm with our client’s participation, saving us hours of trying to replicate conditions in the studio.

User and environment
needs deliver impact

Design considerations included the requirement to fit multiple breed of cow (they all have different tails), high IP rating (for the field and the tail end of the cow),

ruggedized design to survive impact against sheds and fencing, understanding farmers hands and the speed with which this device needs to be put in place.

field-testing-02

Bullish
Design

We have also worked on their second ‘first to world’ product, the Moocall Heat. This device focuses the technology of ‘heat detection’ on the Bull – after all, the Bull knows best!
The Moocall Heat was another experiment in ‘design for extreme environment’, after all a Bull does not want to have anything around his neck. The design team developed the new product to withstand this significantly extreme environment, which was launched last spring to huge market success.

PROJECT
MOOCALL HEAT
red-dot-2018
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Solid partnerships
keep innovation flowing

We have been working with Moocall from the beginning, when they walked through our door with a very basic proof of principle. Since then we have collaborated closely on bringing this ‘first to world’ innovation to over 40 countries around the world.

Over the past few years the collaboration with the team in Moocall has been very close and dynamic, just how we like to work with companies. We look forward to breaking more boundaries in the Agri-tech sector in the future.

Press coverage

Meet the "connected cow"

Financial Times
October 26, 2017

The future of animal health

Forbes
August 21, 2018

The future of design: texting cows and life-saving toilets

The Guardian UK
February 19, 2015

Bringing the Internet of Things into the farmyard

Independent.ie
December 7, 2017

Innovation awards: Moocall is changing farmers’ lives

The Irish Times
August 11, 2016

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