CLIENT Diageo
PROJECT Guinness

A harp that is made of more

A global design collaboration that delivered creativity on tap

We’ve been working with Diageo for over 10 years and the Guinness project was a culmination of months of hard work with the Diageo team to deliver a groundbreaking new design to bars around the world.

The design brief was to ‘create a beacon bringing light from the darkness’ and the final design does just that, in a big, bold iconic form that is unmistakably Guinness – the harp.

The final result is a series of beautiful, foundry cast, brass harps crafted from premium materials; each illuminated from the core via a deep dark translucent composite that optically refracts to create a rich ruby hue, just like a glass of Guinness.

TapInStorehouse

TapInStorehouse

HarpProfileClose

HarpProfileClose

TapBase

TapBase

HarpOnBar

HarpOnBar

TapHandle

TapHandle

BadgeCloseUp

BadgeCloseUp