CLIENT Carlsberg
PROJECT Double Tap Marker

Double Action

Bar innovation reduces cost and increases visibility

At the bar purchase decisions have a huge impact on beer sales for the various brands on offer.  Bar space is at a premium in Ireland, with different beers looking for promo space to increase at the bar purchases in their favour. Tap Markers are the ideal way to advertise direct to customers as they make decisions.

Carlsberg is the first to market with this exciting initiative, which sees a doubling up of tap space secured and enhanced with this impactful and premium piece.

The new Carlsberg double Tap Marker has double the innovation; spanning across two existing single tap markers it presents a more prominent, confident embodiment of the brand. It is also engineered to reuse virtually all of the existing structure and lighting of the previous product, providing a significant cost saving.

Both innovations were the result of close cooperation with Carlsberg’s quality and brand teams in both Ireland and Copenhagen at each step of the process to ensure the overall style and form reflected the character, values and heritage of the Carlsberg brand.

That calls for a Carlsberg

That calls for a Carlsberg

The evolution of the new double tap marker

The evolution of the new double tap marker

Initial prototypes reusing existing electronic internals

Initial prototypes reusing existing electronic internals

Some of the first installations in Blooms of Templebar

Some of the first installations in Blooms of Templebar