Changing the passenger perception of our national bus system to a fast moving, future thinking brand
Dolmen was commissioned by Bus Éireann to develop their brand and livery to reflect a consistent and modern image. Dolmen redeveloped the Bus Éireann corporate logo, while retaining its historic associations and keeping the visual colour cues recognisable nationwide portraying Bus Éireann as an attractive, modern service with brand values of friendliness, efficiency and reliability.
“Our original Corporate Logo has always been in the top 10 most recognizable in Ireland and Dolmen has successfully contemporized this while maintaining its original iconic status and supporting it with a fresh, modern livery, implemented across a broad range of new bus types”
Marketing Manager, Bus Éireann