--- title: Ash Omni Case Study - Dolmen Design description: Throughout our lengthy relationship with Ash Technologies they have never stopped asking one question, “How can we make the lives of those who use our products easier?” --- [![sticky-header-logo](https://www.dolmen.ie/hubfs/sticky-header-logo.svg "sticky-header-logo")](https://www-dolmen-ie.sandbox.hs-sites.com/) [![Contact](https://no-cache.hubspot.com/cta/default/2822537/63771b00-f3c8-4196-a096-96592fcd5c32.png)](https://cta-redirect.hubspot.com/cta/redirect/2822537/63771b00-f3c8-4196-a096-96592fcd5c32) ** ** ** [![sticky-header-logo](https://www.dolmen.ie/hubfs/sticky-header-logo.svg "sticky-header-logo")](https://www-dolmen-ie.sandbox.hs-sites.com/) [![Contact](https://no-cache.hubspot.com/cta/default/2822537/63771b00-f3c8-4196-a096-96592fcd5c32.png)](https://cta-redirect.hubspot.com/cta/redirect/2822537/63771b00-f3c8-4196-a096-96592fcd5c32) ** ** ** Search [![sticky-header-logo](https://www.dolmen.ie/hubfs/sticky-header-logo.svg "sticky-header-logo")](https://www-dolmen-ie.sandbox.hs-sites.com/) [![Contact](https://no-cache.hubspot.com/cta/default/2822537/63771b00-f3c8-4196-a096-96592fcd5c32.png)](https://cta-redirect.hubspot.com/cta/redirect/2822537/63771b00-f3c8-4196-a096-96592fcd5c32) ** ** ** ![work-ash](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Ash/work-ash.png?width=1919&name=work-ash.png "work-ash") ###### PROFESSIONAL / ASH TECHNOLOGIES # Focusing on innovation Always coming back for more Over the lifespan of our lengthy relationship with Ash Technologies they have never stopped asking themselves, and us, one very important question, “How can we make the lives of those who use our products easier?” PROJECT OMNI ![red-dot-2017](https://www.dolmen.ie/hubfs/DEV-Folder/Awards/red-dot-2017.svg) ![ASH-Quicklook 2-4-3](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Ash/ASH-Quicklook%202-4-3.jpg?width=1885&name=ASH-Quicklook%202-4-3.jpg "ASH-Quicklook 2-4-3") PROJECT QUICKLOOK 2 ![red-dot-hm-2010](https://www.dolmen.ie/hubfs/DEV-Folder/Awards/red-dot-hm-2010.svg) ### Developing groundbreaking technology products We have been working with Ash Technologies for over 25 years. From the beginning they were an innovative company who were ‘first to world’ with the first digital solution for low vision consumers. Our partnership delivered consistent market winners in the consumer sector, garnering a number of international design awards along the way. ![Crystal-01-4-3](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Ash/Crystal-01-4-3.jpg?width=2020&name=Crystal-01-4-3.jpg "Crystal-01-4-3") PROJECT CRYSTAL & CRYSTAL XL ![red-dot-2012](https://www.dolmen.ie/hubfs/DEV-Folder/Awards/red-dot-2012.svg) ### Pivoting to success With the advent of the smart phone the consumer low vision sector began to be affected. Ash successfully pivoted into the industrial inspection market, using the Crystal device as the pivot device (originally designed for consumer but hugely successful in industry). ![Le Ash - 2017 - 16-9](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Ash/Le%20Ash%20-%202017%20-%2016-9.jpg?width=4407&name=Le%20Ash%20-%202017%20-%2016-9.jpg "Le Ash - 2017 - 16-9") ![Le Ash - 2017 - 16-9](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Ash/Le%20Ash%20-%202017%20-%2016-9.jpg?width=4407&name=Le%20Ash%20-%202017%20-%2016-9.jpg "Le Ash - 2017 - 16-9") ### Integrating the familiar with new innovation Omni is an industry leading HD digital microscope. With fully integrated and user friendly controls, it is the latest user-focused digital microscope from Ash and Dolmen’s 25-year long collaboration. The key design challenge was to create a high-tech product that felt as easy and intuitive to use as a traditional optical microscope. ### Merging the familiar and technology The key design challenge was to create a high-tech product that felt as easy and intuitive to use as a traditional optical microscope. Omni takes visual and ergonomic cues from traditional optical devices and features a single, integrated rotary control dial. This feature forms the centerpiece for the product, presenting a familiar design language for the optical market, helping to bring traditional users on the journey to digital magnification. All key functions can be easily accessed and adjusted using a single, clear, intuitive circular interface. ![IMG_5643](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Moocall/IMG_5643.jpg?width=5184&name=IMG_5643.jpg "IMG_5643") ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're [offering](https://www.dolmen.ie/project/ash-omni/#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out [benefits](https://www.dolmen.ie/project/ash-omni/#) and - Turning visitors into leads. ![Moocall02](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Moocall/Moocall02.jpg?width=543&name=Moocall02.jpg "Moocall02") ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're [offering](https://www.dolmen.ie/project/ash-omni/#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out [benefits](https://www.dolmen.ie/project/ash-omni/#) and - Turning visitors into leads. ![Ash-label-split-2](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Ash/Ash-label-split-2.png?width=2561&name=Ash-label-split-2.png "Ash-label-split-2") ### Form and function deliver a world class user experience Omni takes visual and ergonomic cues from traditional optical devices and features a single, integrated rotary control dial. All key functions can be easily accessed and adjusted using a single, clear, intuitive circular interface. This feature forms the centrepiece for the product, presenting a familiar design language for the optical market, helping to bring traditional users on the journey to digital magnification. ## Related case studies [![home-guinness-2](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/home-guinness-2.png?width=1456&name=home-guinness-2.png "home-guinness-2")](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/guinness) ###### [CONSUMER / DIAGEO](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/guinness) ## [A harp that is made of more](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/guinness) [Explore](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/guinness) ![Moocall Split_1-IG](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Moocall%20Split_1-IG.png?width=1049&name=Moocall%20Split_1-IG.png "Moocall Split_1-IG") ###### [PROFESSIONAL / MOOCALL](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/sms-calving-alert-sensor) ## [Helping cows commoonicate](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/sms-calving-alert-sensor) [Explore](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/sms-calving-alert-sensor) ![Cook IG](https://www.dolmen.ie/hs-fs/hubfs/DEV-Folder/Cook%20IG.png?width=1456&name=Cook%20IG.png "Cook IG") ###### [MEDICAL / COOK MEDICAL](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/evolution) ## [Saving lives by taking a step back](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/evolution) [Explore](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/project/evolution) ![Corridor in the Dolmen studio office](https://www.dolmen.ie/hubfs/DEV-Folder/CameraTest-29-01-19-4.jpg) ### Work with Dolmen Our creative + technical team is ready to discuss your idea with you. [Get in touch](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/contact) ![](https://www.dolmen.ie/hubfs/Imported_Blog_Media/Screen-8449.jpg) ### Careers at Dolmen Be a part of an award-winning team, we are always looking for talented professionals. [Careers](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/careers) ![Dolmen-5-gradient](https://www.dolmen.ie/hubfs/DEV-Folder/Dolmen-5-gradient.png) ### 30 Years of Innovation Learn more about Our Approach to product design. [Our Approach](https://dolmen-2822537-hs-sites-com.sandbox.hs-sites.com/services/) [![dolmen-logo-white](https://www.dolmen.ie/hubfs/dolmen-logo-white.svg "dolmen-logo-white")](https://www.dolmen.ie/) Copyright © Dolmen Design & Innovation Ltd. All Rights Reserved. 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