The Design Advantage

"Product design is about sitting between marketing and R&D, interpreting customers pain points, developing manufacturing specifications, and being pragmatic about pricing and business models. But sometimes, it’s also about doing what designers do best: dreaming, creating and re-imagining."

Sean McNulty and Chris Murphy are interviewed by The Market magazine and share what 25 years of product design is all about, and what matters most.

You can read the article here.