What is Innovation?

Innovation: a much misused word but here is some reality on what it is and how it works, based on practical experience. Innovation not only deals with technical aspects of research, products and processes. It includes service and organisational issues around creativity, culture and empowerment. This is not new, but we fell into the belief that innovation was pure research only and only really conducted in laboratories and Universities.

To be successful all businesses have to combine, technical feasibility,  commercial viability and market demand as a basic set of criteria to be achieved.  It’s quite a complex task getting the correct balance between all these diverse criteria.

As in all business, we have to address and balance both the application of technical innovation and non technical innovation tools and techniques appropriate to their customer segment.

technical-non-technical

The majority of customers will only buy solutions that meet their needs in relation to the job they want to do. Any solution must be within the constraints and challenges of their customers and benchmarked against competitor’s services and products.

While EU policies had previously placed a huge amount of emphasis on R&D as a driver of innovation, findings from the ‘Innobarometer 2007 Survey’ showed that over 50% of innovative companies innovate without performing R&D. These companies are growing at the same rate as their R&D counterparts, through the use of alternative creative activities and processes to bring products and services to market.

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Reenergising Growth and Employment

We need to do fewer things better and with more intensity to scale up business growth and employment across all businesses.
As a nation we need to reenergise and refocus on what will deliver sustainable business growth and employment.
In the short and medium term there are three things we need to do and prioritise:

1. At a high policy level we need to speed up the implementation of both technical and non technical innovation initiatives and their tasks to facilitate Ireland in capturing the global lead across a range of sectors.

2. Deliberately encourage our small businesses to get involved in the rollout in making Ireland a pilot test bed for all who will follow. This will give our SMEs a competitive advantage in scaling up to repeat this in the export market. We have a maximum of 24 months in which to capture or lose many of these opportunities – we are not the only ones after these new jobs and focused on driving small business growth!
So to make things happen it is essential that we have/create an empowered range of attack teams to link up the current initiatives and the relevant bodies to intensively make things happen and drive the agenda.
• Tourism
• Green energy (wind and wave)
• Food
• Clean Technology
• Life science
• Bio Engineering
• Marine
• Independent Living

3. Creating the right motivation and practical innovation tools for indigenous micro, small and medium businesses to get involved and commercialise. From the development of process, training, services and products around each area.

Moving too slow!

This currently all transpires at a pace that is far too slow – the risk of this is that we will lose commercial global opportunities, and all good entrepreneurs know opportunities have a certain time window and have to be grabbed as they don’t wait for you! So not 6 months but closer to 6 weeks!
Hence while we need high level, empowered ‘attack teams’ who are experts in the area and have practical knowledge of what motivates businesses to buy into the many opportunities and to work intensively and drive policy change for each of these sectors.
Part of this policy change will be to create new sector business models in how Ireland develops each of its sectors. While some of these activities is starting to happen, the intensity of these activities is not there-as those driving these activities often work in a different less commercial world – this needs to change and core teams need to be rebalanced to increase our speed to recreating a sustainable future.
We need to motivate our micro and small businesses from the bottom up. Over the past number of years many of these companies have been left to survive on their own. We need to give them a process to re-examine how they can add value to their business.
The traditional mindset of the raising tide of our impressive exports from both Enterprise Ireland and IDA client companies will raise all boats, is false, as we are living in a changed market place and the internet and social media has change the dynamics of how and where we buy things from and at lower costs.
Currently in my business, Dolmen are working with 80 Irish indigenous businesses and 20 overseas companies, mentoring them in the practical application of Innovation and creativity tools to demonstrate to them how-
• To find new ways of doing things
• To creating significant new values for their customers
• To make it easy for clients to both use and switch and buy your service
• To create value and achieve real impact for their businesses.

Research shows that…
While spend on R&D is an important input, it is difficult to predict to what level it will be successful and the time span to commercialisation (which is typically 5-15 years).

While EU policies had previously placed a huge amount of emphasis on R&D as a driver of innovation, findings from the ‘Innobarometer 2007 Survey’ showed that over 50% of innovative companies innovate without performing R&D. These companies are growing at the same rate as their R&D counterparts, through the use of alternative creative activities and processes to bring products and services to market. (Design as a drive of user centred innovation, 2009).

Educating the next generation to create their own jobs!
In third level education, we need every programme to run a module on entrepreneurship and the practical application of innovation and creativity to inspire our ‘next generation’ of graduates to be more open to creating a job for themselves rather than being educated only to do a set job! This is a traditional mindset which the recent economic climate has rapidly altered and requires a new approach and new thinking.
So while this proposal is not unique and there are elements currently happening, it is happening at an extremely slow pace. This needs to changed, empowered and driven at a ministerial level, with clearly defined objectives driven by a series of small core teams (with hands-on practical experts) to link current activities with more strategic vigour and cross collaboration as well as to find new ways of making change happen faster. We then need to motivate our micro and small businesses (taking a bottom-up approach) to innovate how they do things, leveraging a more innovative BES funding scheme to fuel activities.
While the new government manage the fiscal issues and banks, we all have a role to energise growth and employment.

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Reading in The Times John McManus artical on jobs strategy.

Reading in the Times, John McManus article about the smart economy, this is not news, just that the Government Task Force which was dominated by Academics and State Agency players, see Frank Devitt assessment.
Nobody wants to admit we have got it wrong and that complex interaction of re igniting the economy, cask flow and confidence has failed and / or there might be another way as we all thankfully come from different view points. So we all have our opinions on how the right outcomes can be achieved, but all diagnosing a different treatment based on our own expertise and diagnosis’s.

But the government our leaders which we all contributed to put in power and remember we deserve the Government we have empowered!

But from the International opinion which states clearly, we have management the situation and made our decision good or bad too slowly and while Brian Lenehan claims we are been penalised for been too open / transparent, its more that we have been too slow in managing and dealing with these aspects which has dragged out our recovery in terms of creating new employment and new revenue to run the country every month. The ECB (European Central Bank) are effectively running Ireland Inc as of the last couple of weeks.
So expect change on a greater scale and I am sure will be spun well by our Ministers as Fianna Fail policy but in reality totally direct by the ECB for the foreseeable future.

So this situation is of our own making and we all have to accept this until we have a chance to select a new Government and personally not too excited by alternatives. So maybe a major opportunity for new entity as suggested by infamous Ed Walsh, University of Limerick ex “CEO” who revolutionised the business model behind that educational body and its operation.

As to employment yes we can do significantly more to speed up the process within current resources and budgets, may mean some relocation and re focus of resources.
How this will work is around driving growth in greater numbers of our business leaders across a broader range of enterprises, with ultimate goals of exports. So this is in addition to Enterprise Ireland but needs to link up three core elements:-

1. seed capital risk investment bank
2. linked with existing eco innovation activities, regionally and nationally, educational bodies, state agencies, networks and representative bodies
3. funding payments staged and linked to program involvement with support mentored of business activities, specially around the application of Market (user) Led Innovation tools and techniques. As this has a proven and short business impact in delivering business growth.

Need a high level Attach team formed Authorised at the highest level to drive an intense set of co ordinate activities to deliver a program to create conditions for revenue growth and employment growth in parallel with our Smart Economy Plan. So Plan B embedded Plan A.

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Understanding the mindset of SMEs

The Government Task Force Report mentioned the potential growth that can be generated from High Potential Technical Start Ups, using examples from America around high tech clusters. While I see the theory and the high level policy aspect of doing this, I also know the mindset of business leaders, what motivates them and how they view opportunities and many times fail to realise their own return on their own investments of time and energy.

I see a great swell of mindset change on the ground in business leaders – they have stopped waiting for things to happen and we are starting to create our own change within aspects of our business and our customers. This needs to be captured and turned to positive energy in creating new business opportunities for export, specifically for Ireland Inc in creating revenue and employment.

Currently there is very little support for them and business leaders will not pay for new programs – unless they get value and impact for their business, so training or listening to consultants is not on their agenda.

So programs that deliver hands on interventions on how to apply practical (and as I term) NON TECHNICAL INNOVATION tools and techniques to help them get from A to B with their vision / plans / opportunities.

But don’t expect them to pay, cash flow is serious issues for every indigenous business, so payment when you deliver tangible inputs and results.

Other barriers or hurdles, as I like to call them, as I show my clients how to go under as well as over – I have had one business colleague who recently turned down by one of our major banks for extra overdraft for 65k to complete client work, ended up going to a minister who intervened and got approval. Naturally hefty personal guarantees from third parties were required for same.

Some thing seriously wrong if we have to go to minister to get loan approval and then they get granted at different level – what criteria had changed?

Others I am directly dealing with now involve getting funding from outside of Ireland and this is great but carries risks for Ireland Inc in lost revenue and employment with two high tech businesses relocated to London and another keeping a token presence here for patent revenue requirements.

So what to do, Task Force and reports are all very good, but need a core team to drive this activity at the highest level across all agencies and align policy with programs and make collaborations a reality with great urgency.

This team must command respect and have excellent Project Mangers, sure they must be some in Different Departments who could drivers of this type of activity.

We have all the resources we need in Ireland already and all the finance we need either buried in personal accounts which need tax breaks, EU funds and then the right type of risk and SME focused business bank mindset which links funding with assigned staged interventions and joined up thinking between a team and program of coordinated activities.

This can not be done easily or readily by the current incumbents as need a new and higher level Attack Team as I would like to call them – to create new ways of doing things and deliver on faster return to economic growth and turn in our employment back to creating sustainable jobs – in the short term ( next 9 to 18 months) .

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Getting the balance right to generate employment

Minister Lenihan said that his assessment is for economic growth this year. There are some difficulties, the minister recognises, but the public also need to look at positive aspects of the economic performance. He indicated the increase in unemployment figurers would end.

He is right, the context I am experience is indigenous businesses are exploring seeking new business opportunities and many realising at long last that exporting is the only sustainable option. But this is a complex process and requires the linking up of many different factors to deliver success, and no guidance on the best tools and techniques to use.

Up to now we have quite rightly built up our levels into Research and Development, which I term as technical innovation (38m allocated to HEI this year) – but Booze Allan Hamilton show that outcome from this investment is longterm ( min 5 years, tpically 15 years and ROI of 3%) and with 455,000 unemployed, this is not a good bet on its own.

What we need to balance this with non technical innovation tools around identifying unmet and hidden customer and market needs ( called Demand or Market led Innovation) and also developing innovative business models that can create these significant value offerings, capture this value within the business and deliver it effectively through using new revenue streams and collaborations. Like combining a Michael O ‘Leary with new technology, this is the trick we have ignored.

Some facts to evidence this by:-

“Analysis of data shows however that more than 50% of innovative firms innovate without performing R&D” Source: Innobarometer 2007 Survey

“These companies however are growing at the same rate as their R&D counterparts, through the use of alternative creative & design activities and processes to bring products and services to market”

Source: Commission of The European Communities, Design as a Driver of User Centred Design 2009

However hope is on the horizon as Enterprise Ireland are reviewing these tools and techniques and possible piloting programs around there use, but needs to happen faster, we need to allocate significant more funding.

But all this is happening in a unplanned fashion which is delaying our route to recover, there are some good regional initiatives underway around different themes and also getting educational bodies and enterprises to work together.

But without an intensive set of program run regionally – every thing will happen in slow motion and that means reduced revenue intake for the Government and extending our journey to economic recovery and a turn in employment by a needless 18 – 24 months.

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Practical Workshop on Demand Led Innovation to Generate Revenue

This practical two day workshop using design thinking principles will guide you on looking at your company and markets in new ways and show you exercises on how to transform your business, allowing you to generate new revenue models for existing and new markets.

What you and your colleagues will get from this workshop:
* Bring new innovation practices into your business
* Create sustainable business models for generating new revenue
* Rapidly amend existing offerings to tap into new markets
* Take skills learned to easily prototype and create new products and offerings

Using the massively expanding travel security market as an example (though these principles work for all industries) we’ll see how marketing companies, training companies, web service developers, lighting manufacturers and dozens more company types can all bring their products and services into this market.

InterTradeIreland have commissioned industry experts, INNOVATOR and Centre for Irish & European Security, to design and run this workshop.

The workshop will be most relevant to SMEs from all business sectors whose focus is:
Short to medium new business opportunities
Delivering services, products and processes which meet real customer needs

For this programme, the tarket market was the Civil Security Sector. This sector is valued at €26bn in Europe alone and is growing at 5% per annum. Having only scratched the surface, we have uncovered 15 new business opportunities, all of which have been validated as “unmet needs” by lead customers. These opportunities, along with key insights will be presented by civil security experts.

INNOVATOR and the Centre for Irish & European Security are available to provide expert mentoring & support to interested companies, throughout and on completion of the programme. More info on Innovator website.

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Sean McNulty on “Innovation”

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The Entrepreneur Show 2010

“Whether its a start up or an existing business, you will find all the inspiration you need to do better business all under one roof” is the show theme. The show will host seminars from Entrepreneurs and Panel discussions with a cross section of industry experts and Entrepreneurs. There will also be an array of service providers to help businesses start up or enhance the ones they have. The “Invest Test” area will feature businesses looking for investment, judged by a live panel of industry experts including 5 UK and Irish Dragons Den Investors.

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Innovation Connections Programme Launch

InterTradeIreland launched the Innovation Connections Programme today in the offices of the European Commission. John Fitzgerald, Vice Chairman of ITI and chairman of the National Transport Authority introduced the speakers – Minister Billy Kelleher (Trade and Commerce), Chris Horn (chairman of Engineers Ireland, founder of Iona Technologies and member of the Innovation Task Force), Sadhbh McCarthy (Centre for Irish and European Security), and, of course, myself from INNOVATOR.

The presentations kicked off at, starting with Minister Billy Kelleher. He was very enthusiastic about the whole area of Demand Led Innovation and said that the government will need to really start focusing on helping SMEs to grow their businesses through innovation, which is not all about R&D and Large Enterprises.  Chris Horn spoke about current Innovation initiatives in Ireland, including his own work through the innovation task force.  He spoke of the importance of innovating for the short term so that SMEs achieve results in 2010 and he acknowledged that Demand Led Innovation was certainly a great way to achieve this.

The launch took the form of an open forum where attendee’s were given the opportunity to ask questions to the panel. It was great to hear such positive feedback about the area of Demand Led Innovation, which is quite a new concept in Ireland (as user-centered design expert, Toby Scott, rightly pointed out). A great introduction to a programme which “innovates innovation” (or so says Aidan Gough, Policy Director– let there be many more!

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Innovation Task Force Submission

Last September, the Innovation Task Force requested submissions of “concrete policy proposals to assist in Ireland?s transformation to an International Innovation Hub” and “any relevant information which would be of assistance”. 108 people agreed to have their submissions published online. I’ve uploaded Innovators submission and am waiting to see the Task Force’s Final report which is due to be pulished early 2010.
INNOVATOR-Innovation Task Force Submission

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